关于回品

 “回品”起源于国内外名茶铁观音之乡――福建安溪。回品茶业是先吃螃蟹一家茶与文化结合为主题的茶企，回品始终本着“回归大自然，品茗铸时尚”的经营理念，展现人与自然的和谐，时尚气息的延续，本着创建品牌的使命，系列品牌茶致力于打造成为国内外茶叶消费市场代表性的精心打造品牌之一。
   回品产品主要涵盖中国六大茶类和茶具工艺品，秉承传统制茶技术，结合现代科学工艺，喜得色、香、味、形四之佳茗。尤以回品的铁观音具有韵味；又以精湛工艺雕琢的别致茶具来点缀，让其品茗更显雅致，真正感受熏陶着“回味无穷，品位更胜一筹”茶文化精髓所在。
   回品茶业锐意创新，进取不息，承载几千年*传统文化，传播源远流长的中国茶道精神。天然的有机茶园，科学精心的品质管理，打造高品质的回品，为迈向国内外化品牌奠定了基础。回品坚持用产品质量与企业文化来提升企业核心竞争力，树立良好的社会形象。创新绿色健康、时尚品位，正以特有的魅力享誉国内外。

About Huipin
"Huipin"comes from Chinese Tea Capital-Anxi, which is the brightest combination of culture and tea. We always adhere to "return to nature ,taste tea and cast proud fashion" as the business philosophy, in order to show the harmony between human and nature , to extend the fashionable tinge, to develop the first-class produce and to create a vision of top brands, by which HuiPin tea series will become one of the most representative high-end brands in the tea market at home and abroad.
Our major products include six series of Chinese tea and tea set craftwork. All the tea made by traditional technique, comprising modern technology, is nonesuch treasure of color, favor, taste and shape. Tikuanyin is the most particular tea with its unique flavor, its unstoppable aroma and prettified by the sets with exquisite craft, which make it more elegant. And it is a really life experience of "start a journey of unstoppable mouth drooling".
Huipin, keens on innovation and enterprise, always carrying ahead the traditional culture and promoting the spirit of a long history of Chinese tea ceremony. The natural organtic tea cultivation, the quality of care management, and high-quality tea products will prave the way to turn HuiPin into an international brand. We always persist in using our company culture to enhance our core competitive power and establish a good social image. We will keeep ahead green healthy, and cast fashion forward to gain a worldwide fame with our specialties.
回品释义
回：回品、循回、环绕、回归大自然，生生不息。
品：等级、品质、健康、品茗铸时尚，意境的价值体现。
回品寓意着回品茶业追求绿色、安全、时尚的健康理念，通过品饮回品佳茗同时能怡情养性，陶冶情操有着回味无穷，品味人生的意境，“回品”以五口组成，寓意着民间“五福”临门的美好愿望；亦寓意好茶大家共同分享，是传递友谊、构架和平、人与自然和谐相处的美好憧憬。展现了浓厚的中国传统文化和源远流长的中国茶道精神。

Reture: HuiPin. Circulate. Reture to nature, keeping forging.
Quality: grade, quality, healthy, driking tea & cast proud fashion, embodiment of artistic imagery
Huipin implies that Huipin tea pursuits healthy concept: green,safety, fashion. Tasting a cup of good tea can bring about delight and enterta**ent, edifying sentment, as well as an imagery of endless aftertastes and taste life.
Huipin is consisted of five "kou", stand for the good desires of folk- "five fortunates come to house" ；it also means that to share good tea with others, which is a beautiful longing of friendship-delivering, peace-construcling, and harmony between human being and nature. Huipin unfolds dense traditional Chinese culture, and long-standing Chinese spirit of tea ceremony.  
公司标志以显著的“回品”二字内外合一的圆满组合。整体呈现“日”字形地球图案，体现了回品产品取天地之灵气，集日月之精华，展现了*茶叶博大精深的千年神韵；寓意公司坚持“回归大自然，品茗铸时尚”的经营理念和天，地，人三位一体，提倡人与自然和谐整体的思想；标志空间部分形象体现茶叶英文“T e A”，突出了公司的主导产品；内圆“品”字代表企业多渠道多产业面向国内外，红色外圆代表成功与圆满，标志线条圆润，节奏舒缓，诠释了“纯，雅，礼，和”的品茶之道；整个标志以红色为主色调，象征着本公司奋发向上，不断进取，正以特有的魅力享誉国内外。
The loge of company shows a perfect combination of "hui" and "pin". From global aspect, it appears as "ri", earth patter, which feature that the products of Huipin absord the anima of universal, and concentrate the essence of sun and moon, and reflects the broad and profound of a-thousand-year spirit of Chinese tea; it also suggests that Huipin adheres to the operating concept "Reture to nature, drink tea& cast fashion", and promote the ideology of pursuing an excellent combination and harmony between nature and human being. The spatial part of loge vividly manifests English word "TEA", suggestiing the main product of Huipin; the internal round stands for mulitiway magagement, and daring to face up to challengiing bravery, whlie the red round implies success and satisfactory. Line of loge is round and flowing, with slow and releasing tempo, which perfectly explains spirit of drinking tea: pure, elegant, polite, and harmonious; the loge choose red as its main color tone, which perfectly explains spirit of drinking tea: pure, elegant, polite, and harmonious; the loge chooses red as its main color tone, which implies Huipin striving to make progress, keeping forgoing ahead, and are becoming well-known around world by its specialties.
企业资质和荣誉
1.2008年届中国名茶铁观音文化节组委会、泉州茶叶协会主办。“回品茶业”荣获中国2008铁观音金奖茶王，同时荣获十佳连锁品牌。
2.2009年3月福建省安溪回品茶业有限公司通过ISO9001:2000质量管理体系认证。
3.2009年3月福建省安溪回品茶业有限公司系列品牌茶被选为中国品牌。
4.2009年福建省安溪回品茶业有限公司被授予AAA级中国质量信用企业。
5.2010年1月“回品茶业”荣获2009年度厦门“闽南十佳”称号，同时获得“书型系列包装创意奖”殊荣。